Marketing Manager with 5+ years of experience across D2C e-commerce, performance marketing, lifecycle marketing, brand growth, and integrated digital campaigns.
Expertise in D2C E-commerce Marketing, Shopify Store Optimisation, Conversion Rate Optimisation, and Customer Journey Mapping. Proficient with platforms like Shopify and WooCommerce.
Driving organic growth through Content Marketing, On-Page SEO, and Keyword Research.
Strong technical capabilities using GA4, Google Analytics, Google Tag Manager, and Google Search Console.
Managing Customer Retention and Lifecycle Marketing. Hands-on experience with Klaviyo, Mailchimp, and Zoho CRM.
Scaling Lead Generation and Performance Marketing strategies. Managing advertising campaigns across Google Ads and Meta Ads.
Leading Brand Strategy & Positioning, Social Media Strategy, and Influencer Marketing. Executing Integrated Digital Campaigns and Brand Communication.